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  • Our Brand Promise

“Brand is an emotion, not a transaction. And brand loyalty counts above everything! That’s our passionate belief… it is the key catalyst for purpose, people and profits.”

Eric De Neef - Executive Vice President & Chief Commercial Officer
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    Revenue Generation

    The Revgen
    wheel

    Our goal: to drive profitable total revenue growth, targeting a system contribution of 70 percent by 2020.

    Rezidor’s dynamic RevGen Wheel is a unique tool, designed to ensure that our RevGen engine embraces the shifting dynamics of our modern marketplace. It helps us race toward our goal as we focus on our key priorities, creating a vital, personal connection with our customers, partners, owners and team members – both offline and online.

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    FOCUS on customers

    Our
    priorities

    Changing customer trends, loyalty patterns and the growing power of influencers and social media, means it is now vital for us to to be truly agile, innovative and customer focused.

    Drive meetings & events
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    Our priorities

    Drive meetings
    & events

    Meetings, Incentives, Conferences and Events (MICE) are a crucial part of Rezidor’s business. And, despite fierce competition, we continued to see great growth opportunities in this important market segment during 2016. We introduced a range of initiatives to enhance our M&E website - and to develop our engagement with direct/indirect M&E booking channels/other revenue generation resources.

    Capture online business
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    Our priorities

    Capture online
    Business

    Engaging, relevant, highly impactful communications are key to our success with the ever-growing online business market. We made significant investments in our technology to offer the “one & only” digital platform - bringing our customers and hotels together.

    Leverage Loyalty & engagement
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    Our priorities

    Leverage Loyalty
    & engagement

    Loyalty counts above everything! This is our passionate belief. Loyalty is the key catalyst for purpose, people and profits. But industry experts warn that without a great experience, loyalty programs are becoming less valuable to the modern customer. Loyalty is an emotion, not a transaction. Positive customer engagement has never been more important than it is today, or had a bigger impact on our bottom line.

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    Worldwide world-class brands

    Global Brands
    For a wider reach

    Carlson Rezidor’s global portfolio has more than 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide.

    QUORVUS Collection

    Luxury
    Guaranted

    A collection of the world’s finest Modern Luxury hotels, with Quorvus Collection we have set about to change the elite global traveler’s landscape. Committed to celebrating and enhancing the individual luster of each member property, so Quorvus Collection brings the Eidos of its locations – the “distinctive character of culture” – vividly to life. As our portfolio grows so too does our influence, and the brand activities currently in motion speak of a bold ambition.

    Quorvus Collection
    QUORVUS Collection

    Beyond
    Unique Rituals

    Leveraging the unique quality of our people, properties and perspective, the development of a content-rich digital presence remains a major focus for the brand. Most notably, all-new web and app platforms provide an elegant showcase for the portfolio – while a forthcoming social media expansion and VR movie will capture our immersive, local experiences in exciting, new ways. Quorvus Collection also continues to keep pace with the aspirational lifestyles of the Modern Luxury traveler. And as Q24 ensures our hotels stay firmly ahead of the industry benchmark (in services and amenities), our new responsible business focus and brand hallmarks offer a truly uncommon experience of luxury.

    Quorvus Collection
    QUORVUS Collection

    Food & Drinks
    Brands

    Embracing new luxury, Food & Drink is a key platform for Quorvus Collection’s distinctive character of culture, Eidos. Restaurants, bars and event spaces embody the Collection’s defining experience principles of Immersive, Involving and Vibrant: bespoke, luxurious venues convey a sense of place and take you on a multi-sensory culinary journey.

    • Epicurean

    Quorvus Collection
    Highlights

    Digital Elegance
    Quorvus Collection
    Highlights

    Digital
    elegance

    With a new website and app in 2017, the Quorvus Collection pulls the curtain back on its properties, giving the chance to tour the hotels virtually. Our website serves to engage new audiences, so our QC app lives to enhance the in-stay experience of our guests.

    Epicurean launch at G&V Edinburgh
    Quorvus Collection
    Highlights

    Epicurean launch
    at G&V Edinburgh

    With an upbeat vibe creating an inviting and vibrant atmosphere for city dwellers and guests alike, our new bar, Epicurean, will serve aromatic infusions and colorful cocktails using home grown flowers and herbs from the G&V’s EvoGro hydroponic. Enjoy cocktails, Scottish and Mediterranean spirits as well as an all-day dining menu.

    G&Bees at Edinburgh
    Quorvus Collection
    Highlights

    G&Bees
    at Edinburgh

    Quorvus collection is committed to Care, Curate, Cultivate, so what better way than to have our own bee hives. G&V Royal Mile Hotel created a Hive-Course tasting menu, five stunning ways to enjoy the honey, from savory to sweet. They also featured the honey and the honeycomb in their new cocktails at newly opened Epicurean. It's no longer good enough to say you are local, we need to live and breathe our values, and our Bees are a great way to do this. Hopefully our 180,000 bees keep busy throughout autumn and continue to produce at the rate they have been, as customers just love the honey, and the story!

    A Complete Six Senses experience
    Quorvus Collection
    Highlights

    A complete
    Six Senses experience

    At the Symphony Style Hotel in Kuwait City, the Six Senses Spa covers 1500 square meters in a beautifully conceived environment – designed to encompass the complete Six Senses universe. Choose therapies from the iconic Six Senses menu or discover a set of locally inspired rituals (leveraging the deeply nourishing properties of dates, honey and Arabic spices).