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  • Our Brand Promise

“Brand is an emotion, not a transaction. And brand loyalty counts above everything! That’s our passionate belief… it is the key catalyst for purpose, people and profits.”

Eric De Neef - Executive Vice President & Chief Commercial Officer
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    Revenue Generation

    The Revgen
    wheel

    Our goal: to drive profitable total revenue growth, targeting a system contribution of 70 percent by 2020.

    Rezidor’s dynamic RevGen Wheel is a unique tool, designed to ensure that our RevGen engine embraces the shifting dynamics of our modern marketplace. It helps us race toward our goal as we focus on our key priorities, creating a vital, personal connection with our customers, partners, owners and team members – both offline and online.

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    FOCUS on customers

    Our
    priorities

    Changing customer trends, loyalty patterns and the growing power of influencers and social media, means it is now vital for us to to be truly agile, innovative and customer focused.

    Drive meetings & events
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    Our priorities

    Drive meetings
    & events

    Meetings, Incentives, Conferences and Events (MICE) are a crucial part of Rezidor’s business. And, despite fierce competition, we continued to see great growth opportunities in this important market segment during 2016. We introduced a range of initiatives to enhance our M&E website - and to develop our engagement with direct/indirect M&E booking channels/other revenue generation resources.

    Capture online business
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    Our priorities

    Capture online
    Business

    Engaging, relevant, highly impactful communications are key to our success with the ever-growing online business market. We made significant investments in our technology to offer the “one & only” digital platform - bringing our customers and hotels together.

    Leverage Loyalty & engagement
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    Our priorities

    Leverage Loyalty
    & engagement

    Loyalty counts above everything! This is our passionate belief. Loyalty is the key catalyst for purpose, people and profits. But industry experts warn that without a great experience, loyalty programs are becoming less valuable to the modern customer. Loyalty is an emotion, not a transaction. Positive customer engagement has never been more important than it is today, or had a bigger impact on our bottom line.

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    Worldwide world-class brands

    Global Brands
    For a wider reach

    Carlson Rezidor’s global portfolio has more than 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide.

    Park Inn by Radisson

    Adding Color
    To lives

    Park Inn by Radisson is vibrant, positive, fresh and friendly with a choice of great destinations. The “Adding Color to Lives” service philosophy makes the modern traveler feel right at home, confident, safe and at ease, with a Happiness Guarantee.

    Park Inn
    Park Inn by Radisson

    Having a
    Great Time

    Park Inn by Radisson offers flexible meeting spaces and packages, along with its Smart Meetings and Events concept that can tailor to your needs. Park Inn by Radisson Signatures is an exciting suite of product enhancements that offer a more recognizable and consistent guest experience. And it supports a strong sense of community through social media, a responsible business focus on working with youth and through the award-winning Club Carlson loyalty program. Uncomplicated, relaxed and reliable, Park Inn by Radisson is – quite simply – the happy place to be!

    Park Inn
    Park Inn by Radisson

    Food & Drinks
    Brands

    Smart and simple, trendy and traditional, colorful and captivating: Park Inn by Radisson combines them for an on-the-go lifestyle that seeks comfort on a sensible budget. That also goes for how you can breakfast, dine and drink:

    • Bocca Buana
    • Live Inn Room
    • Paulaner
    • RBG Bar & Grill

    Park Inn by Radisson
    Highlights

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    Park Inn
    Highlights

    ART
    AND YOUTH

    Park Inn’s authentic and innovative community art project brings together youth in difficult life situations, allowing them to express themselves through art, creating a lasting impact on their communities and embracing the cultural heritage. The UN World Tourism recently award the project for excellence and innovation in tourism.

    Innovation Room
    Park Inn
    Highlights

    Innovation
    Room

    A ground-breaking new program designed to unlock and nurture creativity among top hotel management school students. This initiative demonstrates the company’s continuing commitment to cultivating talent in the hospitality sector.

    Bocca Buona
    Park Inn
    Highlights

    Bocca
    Buona

    Park Inn by Radisson has created and launched Bocca Buona restaurant concept. Unashamedly Italian and simplistic in approach, it celebrates the Italian way of living and brings a warm, crowdy and noisy ambience of the Italian street and a lively bustle into the restaurant. Latest openings include Nice and Riga.

    Smart Meetings & Events
    Park Inn
    Highlights

    Smart Meetings
    & Events

    Thinking of meetings with exceptional characteristic – think Park Inn by Radisson. Ever since the launch of Experience Meetings and Smart Meetings & Events four years ago, Rezidor has been using food as a key component of its Meetings & Events offer. By using up-to-date food styling and on-trend food production, we now know that we can establish a strong point-of-difference to secure M&E business and bring a smile to the faces of our meeting delegates.

    A new breakfast concept
    Park Inn
    Highlights

    A new
    breakfast concept

    Park Inn by Radisson introduces a new colorful breakfast concept to increase guest satisfaction, enhance quality and experience, and reduce wastage. We’ve listened to our existing guests. We’ve looked at how demographics and nationality mixes are changing. And we’ve studied global eating trends to see just exactly what is going on out there. The result is a blend which aligns with delivering a colorful and happy experience for our guests. Brekkie-style... Here are the things we’ve brought to the table: instant gratification, health options, environmental well-being, multi-sensory experiences and on-trend food types.