• Home
  • Our Brand Promise

“Brand is an emotion, not a transaction. And brand loyalty counts above everything! That’s our passionate belief… it is the key catalyst for purpose, people and profits.”

Eric De Neef - Executive Vice President & Chief Commercial Officer
    description
    Revenue Generation

    The Revgen
    wheel

    Our goal: to drive profitable total revenue growth, targeting a system contribution of 70 percent by 2020.

    Rezidor’s dynamic RevGen Wheel is a unique tool, designed to ensure that our RevGen engine embraces the shifting dynamics of our modern marketplace. It helps us race toward our goal as we focus on our key priorities, creating a vital, personal connection with our customers, partners, owners and team members – both offline and online.

    description
    FOCUS on customers

    Our
    priorities

    Changing customer trends, loyalty patterns and the growing power of influencers and social media, means it is now vital for us to to be truly agile, innovative and customer focused.

    Drive meetings & events
    description
    description
    Our priorities

    Drive meetings
    & events

    Meetings, Incentives, Conferences and Events (MICE) are a crucial part of Rezidor’s business. And, despite fierce competition, we continued to see great growth opportunities in this important market segment during 2016. We introduced a range of initiatives to enhance our M&E website - and to develop our engagement with direct/indirect M&E booking channels/other revenue generation resources.

    Capture online business
    description
    Our priorities

    Capture online
    Business

    Engaging, relevant, highly impactful communications are key to our success with the ever-growing online business market. We made significant investments in our technology to offer the “one & only” digital platform - bringing our customers and hotels together.

    Leverage Loyalty & engagement
    description
    Our priorities

    Leverage Loyalty
    & engagement

    Loyalty counts above everything! This is our passionate belief. Loyalty is the key catalyst for purpose, people and profits. But industry experts warn that without a great experience, loyalty programs are becoming less valuable to the modern customer. Loyalty is an emotion, not a transaction. Positive customer engagement has never been more important than it is today, or had a bigger impact on our bottom line.

    description
    Worldwide world-class brands

    Global Brands
    For a wider reach

    Carlson Rezidor’s global portfolio has more than 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide.

    Prizeotel

    Affordable
    High design

    Yes, high design can be affordable. What started in the German port city of Bremen has now opened in Hamburg and Hannover, with plans for other cities in Germany, Austria, Switzerland and Benelux. The amoeba and lyrical shapes - from the logo to the lobby to the brightly colored lounge spaces - were dreamed up by New York designer Karim Rashid, making every prizeotel a signature brand hotel.

    Prizotel
    Prizeotel

    Budget
    Prize

    Like RED, it combines design with art, music and networking while striving to be sustainable, credible, user-oriented and consistent. Founder Marco Nussbaum and his team still lead the business, while Rezidor steers key strategic aspects through shareholding governance represented by Rezidor's President & CEO, Wolfgang M. Neumann.

    Prizeotel
    Highlights

    Economy Segment
    Prizotel
    Highlights

    Economy
    Segment

    Rezidor acquires 49% in prizeotel to enter the economy segment.

    Prizotel Bern-City
    Prizotel
    Highlights

    Prizotel
    Bern-City

    prizeotel Bern-City is the first joint project between prizeotel and Rezidor. This will be the largest hotel in Bern and is scheduled to open its doors in late 2019. The 188 room hotel will be located at the former Swiss Post headquarters at Viktoriastrasse in Bern.

    Prizotel Erfurt-City
    Prizotel
    Highlights

    Prizotel
    Erfurt-City

    Prizeotel Erfurt-City announced with direct access to new ICE-City and Erfurt Central Station (Rezidor and prizeotel announce their second joint hotel in Erfurt, Germany)

    Prizotel Hannover-City
    Prizotel
    Highlights

    Prizotel
    Hannover-City

    Prizeotel Hannover-City awarded with Spark Design Award